Managing Director – Essential Service Hotels.
Managing Director – Aviation and Tourism Intelligence.
Paul has comprehensive experience in all segments of the hospitality, travel and tourism sectors to add value from the concept to the completion of a commercial strategy or project development.
Paul is the founding Director of Essential Service Hotels which delivers specific expertise on conversions and new build commercial accommodation projects including hotels, resorts and serviced apartments. The specific skills set include feasibility and validation reports, site selection and town planning, QS , branding and operator selection, management agreements , funding and business optimisation including the specialist expertise of hotel management. There were significant changes across the hospitality sector resultant from the now distant GFC which introduced stringent disciplines on viability. Paul and the team are skilled in the interpretation of these conditions which requires an up to the moment knowledge of the global industry, trends and methods of application needed to achieve the maximum ROI. Structuring project viability is the key to ESH success. Paul has hands on experience as an operator and developer of successful hotel, resort and serviced apartment entities as well as a background of providing high level consultancy reports to major funds, financial institutions and global property specialists. Recently, Paul has provided high level consultancy to QIC and Sydney Airport Corporation.
Paul was the co-founder of the iconic travel and tourism company Travel Scene building the business into an international entity. Travel Scene was at the leading edge of the Australian industry in retail and wholesale segments. The success of the company made it a prime acquisition target with an eventual Qantas take out. Paul formed a marketing and consultancy entity Aviation and Tourism Intelligence to capitalize on the established expertise which extended to destination management and branding strategies on behalf of Hong Kong , Thailand and Indonesia. The company continues to successfully provide a range of high level consultancy on strategic planning, sales & marketing and M&A plans.
There is a definite synergy between tourism, travel and hospitality development and having access to in depth information provides our customers with a 360’ vision of the marketplace on which to base their decisions. “Our expertise is best optimized from concept level, as at that stage the vital consideration above all is confirming project viability”
At Accor he was responsible for several years for Accor’s development activities for South and South East Asia. He initially held the position of Senior Vice President Asia Pacific for Accor focusing on strategic development in South and South East Asia. Between 2005 and 2008, Mr Deeson held the position of Senior Vice President Asia Pacific and CEO - Greater China for Accor, based in Shanghai. In this position, he was responsible for all of Accor’s various brands of business and leisure hotels in greater China and directed one of the largest programs of development and hotel openings in Accor’s history.
m: +61 (2) 0409 828 986
Mr Brian Deeson is the Chairman of Abana Hotels Australia Pty.He has had over 35 years experience in the development,management and marketing of hotels and resorts with major international hotel chains. After studying Hotel Management in the United Kingdom, Brian Deeson worked with Hilton International in London, Hong Kong and Bangkok before joining Hyatt International (Hyatt) in 1971.
With Hyatt, Mr Deeson held the positions of General Manager in Sydney and Manila. After assisting in the Group’s expansion in Asia, he moved to Hyatt’s headquarters in Chicago as Vice President Sales and Marketing in 1979 where he was responsible for the establishment of Hyatt’s worldwide sales and marketing organisation. In 1982, he become Area Director for Thailand, India and Malaysia and in 1985, assumed the position of Area Director of the Middle East and North Africa.In 1987, Mr Deeson left Hyatt and set up Radisson Hotels Pty Ltd in Sydney where he was responsible for Radisson’s major expansion in Australia and Asia. In 1989, he moved to Hong Kong SAR to set up Century International Hotels (CIH) and was responsible for the overall corporate management and operation of the company. Under his leadership, CIH grew rapidly with the development of new properties throughout Asia.Mr Deeson joined Accor as Senior Vice President in September 2002 after having completed the sale of CIH to Accor.
The founding chairman of the Sydney Convention and Visitors’ Bureau, Mr Deeson was also a member of the Tourism Task Force set up by the Hong Kong Government and a member of the Tourism Strategy Group set up by Hong Kong’s Tourism Commissioner in July 1999 to establish new directions for Hong Kong’s tourism.
Mr Deeson maintains an active and visible presence in the regional and international tourism industry. He has served as Chairman of the Hong Kong Chapter of the Pacific Asia Travel Association (PATA), as well as a member of the Board of PATA including terms as PATA’s Secretary, Treasurer and interim Chief Executive Officer. In 2007/08, Mr Deeson was the Chairman of PATA.
Mr Deeson is currently based in Sydney.
Manager Logistics & Analytics
m: +61 (2) 0466 385 550
Mark Woodbridge’s career spans more than 30 years. His focus has been the international hospitality industry. Mark has had direct entrepreneurial experience as a shareholder and Director in the formation, operation and subsequent sale of Radisson Hotels Pty Limited, which at the time of its sale had 21 four and five star hotels containing almost 5,000 rooms, in Australia, Indonesia and Malaysia.Recently, Mark was the Dean of The Oberoi Centre of Learning and Development (OCLD), Delhi. OCLD is India’s leading hotel school.
Prior to joining The Oberoi Group, Mark was the Associate Director, Consulting, at Western Sydney University and earlier was the Head of Research and a Senior Lecturer at the Blue Mountains International Hotel Management School, Australia. He also spent several years at Price Waterhouse the Australian management consulting practice .
holds a Bachelor of Business degree in marketing, with Distinction and Medal. He has completed various hospitality and tourism related courses at the University of Hawaii and Cornell University. His work experience includes all aspects of marketing, operations and development in the context of the local, regional and global hotel industry.
Mark is currently presenting his PhD at the School of Business at Western Sydney University. Mark’s professional memberships include being a Fellow and Certified Practising Marketer of the Australian Marketing Institute, a Member of the Hotel Sales and Marketing Association International and a Member of the American Hotel and Lodging Educational Institute.